Research Reports
Field studies and research reports by Anirudh Shrinivas. Each report stands on its own; this page is the shelf.
PhonePe Consumer Study 2022
A 10-interview field study of PhonePe’s usage and consumer behaviour.
Nutella 400g: Counterfeit Study
A deep dive into counterfeiting of Nutella: across 9 global markets.
UCI: Cycle Equipment Certification
Competitive cycle certification; and the mechanics of circumvention.